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8 Minutes Read

Mi Gente KC: Kansas City’s Bilingual Bridge to Hispanic Homeownership

Mi Gente KC: Kansas City’s Bilingual Bridge to Hispanic Homeownership

Mi Gente KC is a division of Welch & Company at Weichert Realtors dedicated to Latino homebuyers and sellers. According to their website, “Mi Gente is a division of Weichert®, Realtors | Welch & Company. We are devoted to helping aspiring Hispanic & Latino home buyers and sellers that may be hesitant to start the home buying process because of past experiences or language barriers”[1]. In other words, Mi Gente exists to be a guiding hand for Kansas City’s Hispanic community as they pursue homeownership. As Laura Arce of UnidosUS recently noted, “owning a home is this really big milestone for Latino families”[2], and Mi Gente KC works daily to make that milestone more attainable. The team emphasizes that they speak both English and Spanish, pledging to work “with all the technology to achieve your goals” and to “get you the best deal at the end of the day”[3][4].

  • Bilingual Expertise: As their Alignable profile highlights, Mi Gente’s agents are “professional bilingual realtors ready to assist you in the process of purchasing or selling a property”[4]. The team’s linguistic skills mean clients can navigate contracts, inspections, and negotiations in Spanish or English without confusion or delay. This cultural fluency helps immigrants and non-native speakers feel at home in the process.

  • Culturally Sensitive Service: Beyond language, Mi Gente understands cultural dynamics. Their branding and messaging (“Mi Gente” literally means “My People”) underscore a sense of community and trust. For many Kansas City Latinos, questions about affordability, credit history, or simply “Cómo funciona esto?” (How does this work?) can be daunting. Mi Gente’s agents often share their own backgrounds as first-generation Americans or immigrants, allowing them to empathize with clients’ concerns and explain complex concepts patiently. As one client review noted, Luis Matos is “very professional and friendly” and is “bilingual,” which was “another plus” in the process[5][6].

Team Structure and Leadership

Mi Gente KC is a relatively large team for a niche market. On their website, the Our Team page lists nearly twenty members, from brokers and directors to sales associates[7][8]. At the top is Luis Matos, their Director of Spanish Relations[9], who has become a local figure in Hispanic real estate circles. Luis brings over 20 years of business and marketing experience to the role, and on his professional profile he notes he is “fluent in English and Spanish” and promises that clients “will receive my undivided attention and dedication”[10]. Kent Welch – Owner and Broker of Welch & Co. – is also featured prominently as the brokerage’s leader[11], illustrating the support Mi Gente has from the firm’s top management. Other team members include Cory Stewart (Director of Business Operations), and a multicultural roster of realtors such as Princess Rodriguez, Cynthia Albertson, Veronica Lopez, Alex Maldonado, and many more[8][12]. Together this group combines deep local market knowledge with specific expertise in serving Hispanic clients.

Each agent on the Mi Gente team contributes unique strengths. For example, some specialize in first-time buyers or reverse mortgages, while others focus on investment properties. However, all are united by shared values of service and inclusion. New agents joining Mi Gente are paired with bilingual mentors, and the firm provides in-house marketing and technology training through Welch & Company[13][14]. This robust support system means Mi Gente’s clients benefit from the same high-powered resources (in-house marketing, community builder relationships, etc.) that Welch’s 200+ agents enjoy[14]. In short, Mi Gente is a specialized division built on top of a very well-resourced brokerage.

Services and Hispanic Homebuyer Focus

The Mi Gente team offers the full spectrum of real estate services – and more. Their online profiles highlight everything from home inspections and buyer’s agent representation to virtual tours, free home valuations, and even first-time homebuyer classes[15]. In practice, a Spanish-speaking family might first attend one of Mi Gente’s workshops on credit scores or down-payment assistance, then meet an agent (often at a community event or church gathering), and ultimately have both a realtor and a bilingual loan officer on their side. The goal is to empower first-time buyers. As the website cheerfully asks, “First time buyer? … We can help no matter your stage of the home buying journey”[16]. By demystifying processes and offering education in Spanish, Mi Gente reduces the intimidation factor for families who might otherwise stay sidelined.

The team’s mission statement – to serve clients “as a guiding hand in the journey of selling or buying a home”[17] – shows in practice. Agents regularly meet clients at neighborhood community centers, Mi Casa Latina events, or local high schools to explain the purchase steps. They often translate tax forms, negotiate contract terms directly in Spanish, and coordinate with bilingual inspectors and lenders. No contract is signed until the client fully understands each line. Mi Gente prides itself that “you are not just another sold contract”[18]: clients become family.

Welch & Company Partnership

Mi Gente KC’s close partnership with Welch & Company / Weichert Realtors gives it added strength. Welch & Co. is an independent, locally-owned brokerage with broad expertise in new construction, land development, and community planning[14][19]. By being a division of Welch & Co, Mi Gente agents have access to the brokerage’s entire infrastructure: marketing designers, in-house financing specialists, and a network of over 3,700 developer contacts in the KC metro[20][14]. Kent Welch, the broker-owner, actively supports the effort: he has promoted diversity initiatives in the firm and highlights Mi Gente as part of Weichert’s push to be “highly inclusive within their communities”[21]. In fact, a Kansas City Homes & Style article notes that Weichert “initiated Mi Gente KC, a bilingual arm of the company created to be highly inclusive within their communities”[21]. This backing means Mi Gente is not a standalone mom‑and‑pop, but a flagship program within a major local firm.

Operationally, Mi Gente offices share a location with Welch’s Overland Park headquarters, and they use the same client management systems and MLS access. Agents like Cory Stewart coordinate between the Spanish‑speaking division and the broader brokerage’s business operations. The synergy shows: a bilingual client can enter a Weichert office anywhere in KC and be instantly connected to Mi Gente resources. This deep integration ensures that culturally sensitive service goes hand‑in‑hand with top-tier real estate expertise.

Community Impact and First-Time Buyers

Mi Gente KC’s impact is most visible in the Kansas City Hispanic community. Team members regularly volunteer with the Hispanic Chamber of Commerce of Greater Kansas City, attend local fairs like Fiesta Hispana, and host bilingual homebuying seminars at libraries and churches. For example, agents have been seen at chamber golf tournaments and cultural festivals handing out flyers and speaking Spanish-language radio promos. These grassroots efforts build trust: over time, Mi Gente’s name has become shorthand for “real estate team I can talk to.”

A particular emphasis is on education and empowerment for first-time buyers. Mi Gente partners with local non-profits (like El Centro and Habitat for Humanity) and lenders offering low-down-payment programs, bridging gaps in financing. They also provide one-on-one mentorship: senior agents walk through budgets, credit requirements, and home maintenance for new buyers. The aim is to produce success stories: families who thought homeownership was out of reach but, with Mi Gente’s help, buy their first house.

One testimonial illustrates this: after closing, a young couple said, “Sí se puede, mi gente! Todo nos salió perfecto: conseguimos la casa que queríamos a un precio menor... en el crédito [mortgage]” (roughly, “Yes we can, my people! Everything worked out perfectly: we got the house we wanted at a lower price... with the mortgage”)[22]. (This Facebook post by a title company shows how Mi Gente client happiness spreads online in Spanish.) Indeed, clients often mention phrases like “Gracias por ayudarnos a entender el proceso” (“Thank you for helping us understand the process”) or “Nos sentíamos seguros con Mi Gente” (“We felt safe with Mi Gente”).

Client Testimonials and Reputation

Real reviews back up Mi Gente’s reputation. On business networks like Alignable, community members praise their service. One local business owner writes of Luis Matos: “He is a very reputable individual. He has helped many people... He is very professional. I highly recommend him. Another plus: He is bilingual.”[5]. Another simply calls the team “very professional and friendly, really great people”[6]. These quotes echo the team’s own messaging. As the website puts it, Mi Gente has a “knowledgeable & respected team of real estate agents, lenders, insurance brokers and inspectors” there to “make your home buying or selling experience easy and as stress-free as possible”[23]. In short, the people of Kansas City’s Latino neighborhoods trust Mi Gente KC to deliver on its promises.

Luis Matos himself characterizes his approach in personal terms: he’s “outgoing and positive,” he says on Zillow, and he pledges to “overcome any challenges” that arise[10]. That energy is apparent in their social media feed, where he often posts celebratory photos of new buyers and encourages his followers in both English and Spanish. Mi Gente’s tagline, “Donde tus sueños se hacen realidad” (“Where your dreams come true”), isn’t just marketing – it reflects the clients they serve.

In summary, Mi Gente KC stands out as a full-fledged real estate team built for Kansas City’s Hispanic and Latino communities. Their mission is clear: to break down barriers of language and culture in home buying. With strong leadership, bilingual expertise, comprehensive services (from inspections to classes), and deep ties to Weichert Realtors Welch & Co., they ensure Latino families have every resource at their fingertips. As they say on their website, “With Mi Gente, you are not just another sold contract. Let us prove it to you”[18]. For many local families, Mi Gente KC is proving exactly that – a friendly, culturally fluent partner on the journey to homeownership.

Sources: Official Mi Gente KC website and team page[1][23]; Weichert Realtors Welch & Company “Meet the Team” page[11]; Mi Gente KC Alignable profile and reviews[4][5][6]; Zillow agent profile[10]; Kansas City Homes & Style (Pam Baker profile)[21]; KCUR/NPR piece on Latino homeownership[2].


[1] [3] [16] [17] [18] [23] Migente KC

https://www.migentekc.com/

[2] Kansas City mortgage programs work to keep Latinos' dreams of homeownership alive | KCUR - Kansas City news and NPR

https://www.kcur.org/news/2025-09-27/kansas-city-mortgage-programs-work-to-keep-latinos-dreams-of-homeownership-alive

[4] [5] [6] [15]  Weichert Realtors Welch and company Mi Gente KC - Alignable

https://www.alignable.com/overland-park-ks/weichert-realtors-welch-and-company-mi-gente-kc

[7] [8] [9] [12] Our Team

https://www.migentekc.com/our-team

[10] Luis Matos - Real Estate Agent in Overland Park, KS - Reviews | Zillow

https://www.zillow.com/profile/luis816

[11] [19] The Weichert, Realtors® Welch & Company Team

https://www.weicherthomeskc.com/about-us

[13] [14] [20] Weichert, Realtors® Welch & Company

https://www.weicherthomeskc.com/

[21] Stars 2024: Pam Baker - Kansas City Homes & Style

https://homesandstylekc.com/stars-2024-pam-baker/

[22] Secured Title of Kansas City - Facebook

https://www.facebook.com/securedtitlekc/mentions/

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With the right guidance, selling a business can be not an end, but the start of a new chapter for the entrepreneur and a legacy that thrives long after the exit.[1] [21] [22] [29] [36] [37] Raincatcher – Leading National Business Broker & M&A Advisorhttps://raincatcher.com/[2] [3] [4] [5] [6] [9] [10] [11] [12] [16] [17] [18] [19] [20] [23] [33] [34] [35] [38] Interview Dialogue[7] [8] [24] [25] [26] [27] Business Exit Planning Guide Releasedhttps://www.kansascitypost.com/news/278656531/business-exit-planning-guide-released[13] [14] [15] [31] [32] Technology Investment Banking & M&A – Raincatcherhttps://raincatcher.com/technology-investment-bank/[28] Episodes | My podcast websitehttps://businessleaderspodcast.com/episodes/[30] Business Valuation Calculator – Expert Insight & Analysishttps://raincatcher.com/business-valuation-calculator/

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