Add Row
Add Element
Kansas City Thrive | Local News. Real Stories. KC Vibes.
update

cropper
update
Add Element
update

GOT A STORY?

(816) 892-0365

Video will render in Public page

Update
Add Element
update

EMAIL US

team@kansascitythrive.com

Video will render in Public page

Update
Add Element
update

NEWSROOM

Mon-Fri: 9am-5pm

Video will render in Public page

Update
Add Element

UPDATE
[{"campaignId":684,"campaignName":"Leads By Lunch 2","sidebar":false,"article":true,"sidebar_img_url":"//my.funnelpages.com/user-data/gallery/4603/6874a4f9db2a8-original.jpg","article_img_url":"//my.funnelpages.com/user-data/gallery/4603/6874a4f9db37d-original.png","href":"https://leadsbylunch.com/"}]
Add Element
  • Homepage - Kansas City Thrive
  • News Interests
    • KC 100 Business Spotlight
    • Local Spotlight
    • KC Sports & Game Day
    • Shop Local KC
    • KC Events
    • Politics
    • Health & Wellness in KC
    • Tech News
    • Neighborhood Life
    • Food & Drink Vibe
Add Element
  • Facebook Kansas City Thrive
    update
  • update
  • update
  • LinkedIn Kansas City Thrive
    update
  • Pinterest Kansas City Thrive
    update
  • Youtube Kansas City Thrive
    update
  • Instagram Kansas City Thrive
    update
10 Minutes Read

Kansas City’s Favorite Escape Room: Joe Dix on Building Tick Tock’s Immersive Adventures

Kansas City’s Favorite Escape: Inside Tick Tock’s Immersive Adventures

Tick Tock Escape Room has quickly become a Kansas City sensation – in fact, it was recently voted one of the city’s favorite attractions[1]. Tucked away in Overland Park, this locally owned escape room venue offers far more than a casual puzzle; it delivers full-fledged adventures that blend technology, storytelling, and teamwork.

Co-owner Joe Dix and his team have spent the past decade crafting experiences that pull you into another world for 60 thrilling minutes. From the moment a heavy door closes and a timer starts counting down, you’re in for an immersive journey that has Kansas Citians coming back again and again for more fun.

From Tech Vision to Reality in Kansas City

Tick Tock’s story began with a simple idea: make escape rooms better by infusing them with technology. “The owner had played an escape room and thought, ‘this is nice, but I think it could be better with technology,’” Joe recalls[2]. In 2013, Joe was brought on board thanks to his years of computer networking experience[3]. He wired up contraptions and integrated sensors, helping Tick Tock become the first escape room in the KC metro to fully embrace high-tech puzzles[4]. Ten years later, Joe is now co-owner and Director of Operations, and the escape rooms at Tick Tock are anything but the old lock-and-key style. “Escape rooms have become popular these days, and Tick Tock is clearly raising the bar – it’s a polished set, with storyline and tech integration,” one interviewer remarked[5]. That polish comes from Joe’s mission to push boundaries. In the early days, he experimented with game flow: “We changed the flow of the game to make it more fun… not just standing in one spot. Let’s get these people moving around, make it challenging, make them have to talk to each other – all those things that really make team work,” he says of their evolving design philosophy[6][7]. The result is a series of escape rooms that feel like interactive theme park rides – no surprise that some fans have dubbed Tick Tock “the Disney World of escape rooms” right here in Kansas City[8].

Immersive Worlds: From Beasley’s Billions to Dragon Legends

One step into a Tick Tock escape room, and you’ll find yourself in a completely new world. Each of the six

rooms offers a distinct story and setting, built entirely in-house by Tick Tock’s “game engineers”[9][10]. Take Beasley’s Billions for example – a 60-minute puzzle mystery in the mansion of the eccentric Thurston Beasley[11]. The premise is playful: Mr. Beasley has no heir, so he’s opening his estate for a contest to see who’s worthy of inheriting his fortune[12]. Players begin in what appears to be a simple study, but challenge by challenge the environment transforms, revealing hidden passages and whimsical surprises. Tick Tock’s website pitches Beasley’s Billions as a perfect mix of fun and challenge for escape room newcomers[13], and it lives up to that reputation. The puzzles range from clever scavenger hunts to riddles with pop-culture references spanning generations[13], ensuring everyone in the group – from teens to grandparents – can contribute. “There’s something for everyone,” as one reviewer put it, and even the difficulty can be adjusted on the fly to suit the team’s experience level[14][15]. In fact, Beasley’s Billions is so popular for groups that Tick Tock built two identical versions of the room, allowing up to 16 players to split into teams and race head-to-head to “win” Uncle Beasley’s fortune[16][17]. It’s not just you against the clock, but you against your friends – a feature perfect for large parties and corporate events looking for some friendly competition[18].

If Beasley’s Billions is a lighthearted caper, Legacy of the Dragon is Tick Tock’s epic fantasy quest. This newer room – the largest and most complex in the lineup – drops up to 10 players into a mystical realm of magic[19]. “The wizard Landru has summoned you for an epic adventure,” the room briefing teases[20]. Teams journey through charming medieval landscapes and into the darkest dungeons on a mission to retrieve a dragon’s treasure before the beast awakens[20]. The fate of an entire fantasy world is on your shoulders for one thrilling hour. Joe admits Legacy of the Dragon can be “very difficult,” the closest Tick Tock comes to an expert-level challenge[21]. But thanks to dynamic design, Legacy adapts to its players: “The rooms are slightly configurable and do adjust to the team that’s playing, so whether it’s a group of young boys or a group of senior citizens, they can do it and still have fun,” Joe says[22]. That balance of high challenge and high fun is deliberate. “We believe the primary effort and goal is entertainment and fun. We want people to have fun – we don’t want it to be just an angry shouting match,” Joe emphasizes, noting that even intense rooms like Legacy are ultimately about joy, not frustration[23]. And from all accounts, Legacy of the Dragon delivers. Beta testers raved about its imaginative details – interactive clues, surprise effects, and an ending that “blew expectations away”[24][25]. One player even commented that every puzzle solved triggers a reward in the form of lights or sounds, making you feel like the hero of your own movie[26]. In Joe’s eyes, each escape room he’s helped create is like one of his children, and right now Legacy of the Dragon is the proud newest member of the family[27].

The Magic Behind the Scenes

Every inch of Tick Tock’s rooms is custom-built, and the process of designing them is as intricate as the games

themselves. Joe Dix gives credit to the small creative team that brings these adventures to life. “Mostly it’s me and the owner, and for the last couple rooms we had a couple other people… One was a great storyteller, and he really helped polish out the storyline on Legacy of the Dragon, giving backstories here and there,” Joe says[28][29]. The creative process often starts with a spark of a story or a memorable character, and then the team asks: what puzzles make sense in this world? “Usually there’s a rough story or a character or two that we want to apply, and then [we decide] what puzzles we can work with to fit that theme,” Joe explains[30]. From there, they build the game flow – the sequence in which players will encounter puzzles and discover clues – and test it extensively. In Tick Tock’s workshop, it’s a lot of trial and error. “We’ll come across [an idea] and this puzzle’s too hard, or this is making it a little bit long, and we have to shave a little here, change some code,” Joe says, describing how the team fine-tunes difficulty and pacing[31]. The result is an experience that feels seamless to the player, even though behind the scenes it’s a complex web of sensors, custom software, and hand-built props all synchronized like clockwork. Joe likens it to “building a ship at sea” – they’re crafting something intricate and keeping it afloat for each group of players[32][33]. The technology is cutting-edge (pressure sensors in floors, secret triggers in walls, Arduino-controlled gadgets – you name it), but it’s never there just for show. “I know it’s important to have physicality and communication,” Joe notes, highlighting that no amount of tech replaces the human element[34]. Tick Tock’s secret sauce is blending the digital and the physical: one moment you might be decoding an ancient scroll, the next you’re unlocking a high-tech device with the solution. And unlike theme parks that rely on screens, Tick Tock’s immersion is tangible. “We’re so used to seeing things on a screen… but [here] the interactive tech behind the scenes was pretty remarkable,” an observer noted of the experience[35]. It’s all built right here in KC, proving you don’t have to fly to Orlando to experience Disney-like magic – you can find it in a strip mall in Overland Park.

Where Teams and Families Find Their Groove

Beyond the clever puzzles and high production value, Tick Tock Escape Room has made a name for itself in

another arena: team building. From corporate groups to birthday parties, “we see a wide range of customers” Joe says – and every group leaves having learned something about working together[36]. For workplace teams, an hour locked in an escape room can reveal hidden dynamics in a way no boardroom exercise can. “It’s shocking how well they actually work [together], and who stands up. You know, the manager in real life is not always the leader in the escape room – which is great,” Joe observes with a grin[37][38]. In the escape room, a quiet intern might turn out to be a natural problem-solver, or colleagues who’ve never met might suddenly click as a cohesive unit. Local companies have caught on to this benefit. Before the pandemic, Joe recalls a few major Kansas City corporations would send teams quarterly to Tick Tock as a fun training exercise[39]. In one especially innovative case, an HR department even brought job candidates into an escape room as part of the interview process. They watched how each person communicated and tackled challenges with strangers. The result? “It surprised HR sometimes – this person’s way more capable than we were thinking… they’re way more communicative than they have been [in a formal interview]. You know, they’re finding a diamond in the rough,” Joe recounts[40][41]. By the end of the game, the candidates forgot they were being evaluated and started being themselves – giving the company an authentic glimpse of each individual’s strengths[42].

Families and friend groups are just as important to Tick Tock’s community. It’s not uncommon to see a multigenerational crew – kids, parents, grandparents – all working together on a weekend outing. Tick Tock’s rooms are purposefully designed to be inclusive: there are no horror themes or jump scares, and while the scenarios are exciting, they’re family-friendly (you’re more likely to encounter a mischievous ghost or a friendly wizard than anything truly scary). “We want kids to enjoy our rooms… we have stayed away from horror themes and crafted puzzles kids can participate in,” the Tick Tock team emphasizes[43]. Joe’s favorite

moments often involve families. He remembers one session of the Pyramid Paradox room where a family was struggling with a puzzle – the parents were stumped, overthinking the clues, while their young son had actually figured out the answer early on. Finally, they hit the hint button. As the Game Master, Joe nudged them in the right direction: “I’m like, listen to the little man,” he laughs[44]. The parents paused, looked at their kid, and realized he’d been right all along. “They were totally surprised that it just naturally clicked with the youth,” Joe says – an important lesson in teamwork and listening to every voice[45]. Moments like that turn an hour of entertainment into a lasting family memory. Especially during the holidays, Tick Tock sees an influx of extended families looking for a fun indoor activity. “Nobody ever wants to be cooped up in the house all week. They get out, they do something,” Joe says, and in the process, “we’re striving to build the teamwork, build that communication, and really build some lasting memories.”[46][47]

“We’re striving to build teamwork, build communication, and really build some lasting memories.”
— Joe Dix, co-owner of Tick Tock Escape Room[46]


Community engagement has been central to Tick Tock’s ethos from day one. As a small local business, the company prides itself on giving back to the Kansas City area that embraced it. Over the years Tick Tock has donated thousands of dollars’ worth of tickets to school fundraisers, church groups, and local charities[48][49]. Roger and Robin Wagy, the founders of Tick Tock, often say it’s “an honor and a privilege to give back to the local community that has supported us so well”[50]. Whether it’s hosting a youth group for a free game night or sponsoring local sports teams, Tick Tock sees these efforts as part of its mission. After all, their business is built on bringing people together. In the words of one enthusiastic Google reviewer, visiting Tick Tock isn’t just about solving puzzles – it’s about sharing an experience: “If you’re trying to find something to do in KC, come to this escape room… The rooms are so detailed and the tasks are so thorough… 10000% will be coming back”[51]. That kind of community love is mutual. Joe and his team know many customers by name now, as escape room hobbyists and families alike return whenever a new room opens or a big group event needs celebrating.

Time to Make Your Escape

After an hour at Tick Tock Escape Room, don’t be surprised if you emerge with a big smile, a few inside jokes with your team, and maybe a craving to try another room. Tick Tock has built something special on College Boulevard in Overland Park – an oasis of imagination and challenge that’s drawing in everyone from birthday parties to corporate retreats. The company is even toying with ideas for the future, from portable mini-games that can pop up at events to new room concepts (though space is tight, as every room currently in place is a fan favorite)[52][53]. For now, Kansas City is fortunate to have this home-grown adventure spot thriving in its backyard. Ready to test your wits and make some memories? Gather your friends, family, or colleagues and see if you can beat the clock at Tick Tock Escape Room. As Joe Dix and countless local fans will tell you, it’s “an immersive, high-quality adventure waiting for everybody”[54] – and one of the most fun ways to spend an hour in Kansas City. Book your game, step into the story, and let the escapade begin. The clock is ticking!




[1] [2] [3] [4] [5] [6] [7] [21] [22] [23] [27] [28] [29] [30] [31] [32] [33] [34] [35] [36] [37] [38] [39] [40] [41] [42] [44] [45] [46] [47] [52] [53] [54] Audio Podcast Interview

file://file_000000008cd061f685ca64a94273f34b

[8] Tick Tock Escape Room - Romantic Spots Kansas City

https://romanticspotskansascity.com/spots/tick-tock-escape-room/

[9] [10] [14] [15] [17] [18] [24] [25] [43] [51] Tick Tock® Escape Room | Overland Park, KS

https://ticktockescaperoom.com/

[11] [12] [16] Beasley's Billions - Tick Tock Escape Rooms

https://ticktockescaperoom.com/beasleys-billions/

[13] [26] Kansas City, KS: Tick Tock Escape Room – Beasley’s Billions and Pyramid Paradox – Puzzle Drifter

https://puzzledrifter.com/kansas-city-ks-tick-tock-escape-room-beasleys-billions-and-pyramid-paradox/

[19] [20] Legacy of the Dragon - Tick Tock Escape Rooms

https://ticktockescaperoom.com/legacy-of-the-dragon/

[48] [49] [50] Giving Back - Tick Tock Escape Rooms

https://ticktockescaperoom.com/giving-back/




KC 100 Business Spotlight

Write A Comment

*
*
Related Posts All Posts
12.27.2025

One Seed at a Time: Tammy Kimbler and the Perennial Revolution

For nearly 50 years, The Land Institute has advanced perennial agriculture. Through leaders like Tammy Kimbler, its mission brings soil-restoring science to a global audience.

12.20.2025

Resetting the Course of Women’s Health: Laura Owen’s Bold Mission

Laura Owen is resetting women’s health with a faith-based, science-backed wellness movement focused on prevention, lifestyle change, and lasting transformation of body, mind, and spirit.

12.19.2025

Joe Sullivan and Bernard Pierson lead EHP Capital’s community-first KC housing vision.

Led by Joe Sullivan and Bernard Pierson, EHP Capital brings local insight, rigorous standards, and a community-first vision to Kansas City multifamily housing.

Image Gallery Grid

Terms of Service

Privacy Policy

Core Modal Title

Sorry, no results found

You Might Find These Articles Interesting

T
Please Check Your Email
We Will Be Following Up Shortly
*
*
*