Add Row
Add Element
Kansas City Thrive | Local News. Real Stories. KC Vibes.
update

cropper
update
Add Element
update

GOT A STORY?

(816) 892-0365

Video will render in Public page

Update
Add Element
update

EMAIL US

team@kansascitythrive.com

Video will render in Public page

Update
Add Element
update

NEWSROOM

Mon-Fri: 9am-5pm

Video will render in Public page

Update
Add Element

UPDATE
[{"campaignId":684,"campaignName":"Leads By Lunch 2","sidebar":false,"article":true,"sidebar_img_url":"//my.funnelpages.com/user-data/gallery/4603/6874a4f9db2a8-original.jpg","article_img_url":"//my.funnelpages.com/user-data/gallery/4603/6874a4f9db37d-original.png","href":"https://leadsbylunch.com/"}]
Add Element
  • Homepage - Kansas City Thrive
  • News Interests
    • KC 100 Business Spotlight
    • Local Spotlight
    • KC Sports & Game Day
    • Shop Local KC
    • KC Events
    • Politics
    • Health & Wellness in KC
    • Tech News
    • Neighborhood Life
    • Food & Drink Vibe
Add Element
  • Facebook Kansas City Thrive
    update
  • update
  • update
  • LinkedIn Kansas City Thrive
    update
  • Pinterest Kansas City Thrive
    update
  • Youtube Kansas City Thrive
    update
  • Instagram Kansas City Thrive
    update
October 01.2025
3 Minutes Read

Google's Commitment to Share Digital Ad Data: What It Means for Local Publishers

Google logo sculpture with blurred motion, lush foliage backdrop.

Google's Shift Towards Transparency in Advertising

In a significant development during the ongoing antitrust trial, Google has expressed a willingness to share more data with publishers regarding its digital advertising practices. This move, revealed by Glenn Berntson, an engineering director for Google Ad Manager, seeks to address serious allegations regarding the company's monopoly in digital advertising technology. According to Berntson, providing detailed insights to publishers could enhance transparency in how Google determines which ads to display.

The Context of Antitrust Allegations

The backdrop to this trial is the Department of Justice's (DOJ) argument that Google has illegally maintained a monopoly over crucial aspects of digital advertising. The DOJ is pushing for remedies that include forcing Google to divest its Ad Exchange, known as AdX, and further overhaul its business practices to foster competition. In April, US District Judge Leonie Brinkema ruled that Google's dominance in the online ad server market violated the Sherman Act.

What Publishers Really Need

Industry voices like Jason Kint, CEO of Digital Content Next, argue that mere data sharing is insufficient. Kint highlights that publishers require substantial changes that would prevent Google from monopolizing the industry again, pointing to the need for structural reforms rather than superficial remedies. In a rapidly evolving tech landscape, ensuring fair competition is vital for the survival of smaller publishers and for maintaining diverse news sources.

The Auction Process: Opaque and Problematic

Current criticisms of Google also highlight how opaque the auction process for ad sales is. Many publishers feel at a disadvantage, unable to comprehend the underlying logic that governs ad placements. Berntson's testimony suggested that simply providing better documentation and explanations would not suffice; a more open approach that allows for independent audits could empower publishers significantly.

Technical Transparency and Its Limitations

While Berntson admitted that transparency is beneficial, critics argue that his vague acknowledgment of this principle falls short of what is needed. Experts emphasize that transparent access to Google's auction algorithm could solve many issues faced by publishers. As it stands, the ad auction system operates much like a black box, leaving publishers guessing about ad selections.

The Potential Impact on Kansas City Businesses

For local businesses in Kansas City, this issue holds considerable significance. Understanding the dynamics of digital advertising can enable smaller entities to compete effectively in the digital space. The possibility of greater transparency in ad processes could lead to better ROI for businesses advertising online, potentially stimulating local economies.

Future Developments in Digital Advertising

The trial's conclusion, anticipated soon, may redefine how digital advertising operates. Whether Google will be mandated to provide genuine transparency and competitive fairness remains uncertain. However, the stakes are high: a truly competitive marketplace could foster a healthier ecosystem for publishers and advertisers alike, ultimately benefiting consumers.

Conclusion: The Call for Action

As we look towards a potentially transformed advertising landscape, it is vital for local businesses to remain informed about these developments. Have a story to share or want to contact us for more details? Drop us an email at team@kansascitythrive.com.

Tech News

Write A Comment

*
*
Related Posts All Posts
11.15.2025

Warren Buffett's $4 Billion Alphabet Stake: What It Means for Kansas City Investors

Explore Warren Buffett's latest Alphabet investment and its implications for Kansas City's business landscape, including emerging tech strategies and market reactions.

11.15.2025

Implications of Summers' Epstein Emails on Institutional Ethics

Update What Larry Summers' Epstein Emails Reveal About Institutional Accountability The recent release of emails between Larry Summers and Jeffrey Epstein has stirred significant backlash against Summers, prompting institutions like OpenAI, Harvard, and the New York Times to face calls for distancing themselves from him. These emails, shared by the House Oversight Committee, present a troubling picture of Summers' relationship with Epstein, a convicted pedophile whose association with powerful figures continues to unsettle various sectors. The Nature of the Relationship: More than Just Emails Summers managed to maintain an engaging correspondence with Epstein, wherein topics spanned from personal advice to peculiar commentary on gender intelligence. One can only imagine how this interaction reflects on Summers and the organizations he represents. As brands strive to align themselves with ethical standards, the apparent 'friendship' hinted in these emails raises questions about judgment and moral compass amongst influential leaders. Historical Context: Epstein’s Influence on High-Profile Figures Epstein's death in jail in 2019 cast a giant shadow over his connections with the elite. Over the years, several high-profile figures have been ensnared in scandal for their ties to Epstein, leading to a reevaluation of such relationships. The question that lingers is: why did prominent individuals, including Summers, maintain associations with someone so notorious during a pivotal time? Public Reaction and Institutional Responsibility The fallout from these revelations has ignited public outrage, with many voices calling for institutional accountability. Jeff Hauser of the Revolving Door Project noted that this situation should serve as a wake-up call for institutions affiliated with Summers, compelling them to assess their partnerships carefully. Brands connected with these figures must now navigate public sentiment that increasingly prioritizes ethical behavior over historical allegiance. Implications for the Future of Corporate Governance As society grows more sensitive to ethical considerations, the landscape of corporate governance is evolving dramatically. Organizations are not only expected to be results-driven but must also align with community values and demonstrate a clear ethical stance in their operations. This situation highlights the pressing need for transparent governance structures that can respond swiftly to public concerns regarding associations with controversial figures. Moving Beyond Scandal: What It Means for Kansas City In Kansas City, where innovation and reputation are intertwined, local businesses must take heed of these high-profile examples of accountability—or the lack thereof. As the landscape of corporate governance shifts, companies in the region might find it beneficial to audit their relationships with board members and external advisors, ensuring alignment with community values and ethical standards. This proactive approach not only preserves brand integrity but fosters stronger community trust. Your Voice Matters: Share Your Thoughts As the conversation around ethical leadership gains momentum, we want to hear from you. How do you perceive the implications of such associations in the local business landscape? If you have a story to share or want to contact us for more details about ethical standards in business, drop us an email at team@kansascitythrive.com.

11.14.2025

Discover How to Add US Passport Info to Your iPhone Wallet Securely

Update Seamless Travel: Adding US Passports to Apple Wallet As the holiday travel season approaches, Apple has launched a game-changing feature allowing iPhone users to add their US passport information directly to the Apple Wallet. This development aims to simplify and speed up the identity verification process at Transportation Security Administration (TSA) checkpoints across the nation. The Launch of Digital IDs: What You Need to Know On November 12, 2025, Apple announced the rollout of its Digital ID system compatible with iPhones and Apple Watches. The ability to scan and store passport information is part of Apple's broader initiative to streamline travel and reduce the need for physical ID documents. Initially available in beta at over 250 airports, the Digital ID feature allows travelers to breeze through security lines simply by using their devices, eliminating long waits and inefficiencies traditionally associated with identity verification. How to Set Up Your Digital ID Setting up a Digital ID on your Apple device is straightforward and user-friendly. Users need an iPhone 11 or later with the latest version of iOS or an Apple Watch Series 6 or newer. The setup process starts in the Wallet app, where users tap the plus sign and select "Digital ID." You will need to scan the passport’s photo page and the chip embedded in the passport to authenticate your data. Following this, a selfie verification process involving specific head movements is necessary to complete the setup. Security Measures to Protect Your Information Apple emphasizes that the Digital ID feature incorporates robust security measures. All passport data is encrypted and stored locally on the device, making it inaccessible to Apple during the sharing process. Ensuring that only the passport holder can present their digital ID, Face ID or Touch ID is required to unlock and disclose the information. Moreover, users can present their Digital IDs without needing to unlock or physically hand over their devices, adding another layer of privacy and security during travel. Impact on Domestic Travel: Streamlining the Process Many travelers can benefit from this innovative feature, especially in light of the REAL ID requirements that have been tightening in the U.S. By employing Digital IDs at TSA checkpoints, passengers can expect a smoother transit experience. According to TSA's website, this technology can provide quicker identity verifications, reducing wait times and making air travel far more efficient. Cautions and Limitations of Digital IDs While the Digital ID feature represents a significant leap forward in travel convenience, it is crucial to note that it is not a replacement for a physical passport. Travelers are still required to carry their physical passports for international flights and border crossings. Apple has clearly stated that the primary purpose of the Digital IDs is for domestic travel identification, reinforcing the importance of knowing the limitations of this technology. Expanding the Scope: What’s Next for Digital IDs? The unveiling of Digital IDs has sparked discussions on how this technology might evolve in the future. Analysts predict that Apple could expand Digital ID usage beyond airports, potentially allowing individuals to use it for various identity verifications in retail scenarios, online platforms, and more. As societal reliance on digital documentation grows, innovations that enhance personal security and streamline processes will likely continue to emerge. Preparing for the Future of Digital Identification As digital wallets and identification systems become increasingly prevalent, understanding how these tools work is vital. Users who embrace the innovations in digital IDs will not only benefit personally but also contribute to a larger shift towards a cashless, paperless economy. The convenience of having essential documents at your fingertips and the enhanced security measures offered by companies like Apple will be pivotal in defining the future of travel and identity verification. Have a story to share or want to contact us for more details? Drop us an email at team@kansascitythrive.com.

Terms of Service

Privacy Policy

Core Modal Title

Sorry, no results found

You Might Find These Articles Interesting

T
Please Check Your Email
We Will Be Following Up Shortly
*
*
*