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Unleashing Berry Jane: Boulevard Brewing’s Bold New Venture
Kansas City’s Boulevard Brewing Co. is once again making waves in the local beverage scene with its latest concoction—Quirk THC Seltzer, featuring the enticing Berry Jane flavor. This new addition marks Boulevard's adventurous leap into the world of hemp-infused beverages, catering to an evolving market that seeks fun yet responsible ways to enjoy recreational flavors. Starting this November, you’ll find 5mg and 10mg options of Berry Jane on shelves both in Missouri and Kansas, making it a local must-try for curious beverage enthusiasts.
Why THC Seltzer? The Trend Behind the Buzz
The launch of Quirk THC Seltzer isn’t just an experiment; it reflects a broader trend where consumers are increasingly looking for alternatives to traditional alcoholic beverages. With health-conscious decisions at the forefront, these zero-proof options are gaining popularity. Boulevard’s strategy, as noted by their vice president of marketing, Ali Bush, involves tapping into their love for real fruit—and no doubt, the vivid raspberry juice adds a delightful zing to the product’s profile. This is not merely about satisfying a trend; it emphasizes a commitment to delivering bold flavors while capturing the burgeoning hemp market.
How It Stacks Up: Lab-Verified Quality You Can Trust
In the world of THC beverages, concerns regarding product quality and safety often arise. Boulevard has stepped ahead with an innovative approach—each can of Berry Jane will have a QR code linking to batch lab results verified by state-approved, third-party labs. For consumers eager to enjoy responsibly crafted drinks, knowing what’s in their seltzer is a game changer. Boulevard’s commitment to transparency not only builds trust but sets a standard as the hemp beverage industry expands across more markets.
Reviving a Classic: Nitro Dry Stout Makes a Comeback
In addition to their new THC seltzer, Boulevard is riding the nostalgia wave by reintroducing their Nitro Dry Stout—a fan-favorite that has been on the shelf for over a decade. With its signature smooth finish, hints of dark chocolate, and a robust espresso flavor at 4.9% ABV, this stout caters to those looking for a classic yet refined experience. As Boulevard noted, there’s a renewed craving for Irish-style dry stouts, making the revival timely and appealing to those who appreciate nuanced flavors.
Bridging the Gap: Boulevard’s Marketing Strategy
The marketing approach of Boulevard isn’t just about pouring drinks; it's about creating a community around unique experiences. As both the hemp-infused seltzer and the returning stout hit the market, Boulevard effectively balances innovation with nostalgia, aiming to engage both adventurous drinkers and those yearning for familiar comfort. In a world where diverse tastes are celebrated, Boulevard's dual launch presents an opportunity for local businesses and residents alike to embrace this new wave of beverages.
Join the Celebration: Local Food & Drink Events
Kansas City is alive with food and drink activities that celebrate local culture. As Boulevard rolls out Berry Jane and Nitro Dry Stout, residents are encouraged to immerse themselves in the culinary landscape. Favored spots for dining and tasting these beverages are sure to emerge. Whether it’s at downtown eateries known for their unique BBQ offerings or family-friendly restaurants in the area, the time is now to explore what vibrant Kansas City has to offer. Imagine savoring a delicious barbecue dish while sipping on a refreshing THC seltzer—what a lively way to experience both old and new!
How You Can Get Involved
The excitement surrounding Boulevard Brewing’s new offerings invites you to dive into Kansas City’s local scene. If you have a favorite haunt for dining or know of an event that pairs with this new beverage wave, sharing your experiences can help enrich the community's choices. As Boulevard expands its reach, let’s stand behind local businesses driving Kansas City’s rich cultural and culinary evolution. Want to tell your story or check in for more details? Drop us an email at team@kansascitythrive.com.
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